Organizations permanently collect
data from their own business, from clients, competitors, or other sources.
Their aim is to establish a basis for planning and deciding future strategies.
All too often the amount of stored data is enormous and far from explaining
itself. After all, data alone does not constitute knowledge. It must first
be analyzed, evaluated for its relevance, studied for its interrelationships
and possible adverse or positive effects. Knowledge results form reducing
the amount of data, and at same time increasing the relevance of information.